By Hemant SharmaHave you heard something about the “Red Gold” of India yet? For those who have no idea what we’re talking about, well, we’re actually referring to Saffron here, you know, the most expensive spice in the world. Since there are so many health benefits and it is a super important spice in Indian cuisine as well as Indian tradition, that is why there is always a high demand for saffron, aka Kesar, in the country. Because it is quite literally the most expensive spice out there, the authenticity and quality matter when you buy it. And that is precisely why we only suggest buying from top brands, and that’s why this list is all about the Top 10 Popular Saffron Brands in India 2025. Here we go then.
1. Lion Saffron
First things first, Lion Saffron has that kinda trusty aura since it has been one of the oldest saffron brands in India since 1957. It is imported into the valleys of Kashmir, mainly from Jammu and Kishtwar. What makes it special, like, what precisely? Saffron strands are handpicked and undergo numerous lab tests to ensure the highest quality. You will find here only A++ or A+++ graded saffron, which implies reddish threads with a strong and bold aroma and absolute purity. They sell Mongra Kesar and Lacha type varieties, either to be used in your kitchen or to be placed in gift boxes.
2. Baby Brand Saffron
With a portfolio of over 50 years, it’s the family choice across India. Lifetree brings you coarse, deep red Mongra saffron threads, all sourced from Kashmir. Its potent fragrance and purity work well in mouth-watering dishes and even in skincare routines. Processed in Neemrana in a technologically advanced setup, this is saffron that is hygienically packed. And the best bit about it all? Oh, that would be the fact that this is even export quality yet easily affordable. It gets popular with so many people, especially pregnant women, for its natural benefits and antioxidant boost.
3. Upakarma Ayurveda
Upakarma Ayurveda is a little bit different because it markets both Kashmiri and Afghani varieties of saffron. Thereby it has attained ISO and GMP certifications. This means you must be assured of its genuineness. Pure saffron, vegetarian, preservative-free, and handpicked with the assurance of lab results for quality, this is used in cooking along with health tea and skin-care treatment products. Being on the expensive side, one gets a grade-A saffron that boasts a lovely aroma and eye-popping color.
4. Keynote Saffron
Keynote Saffron represents all qualities of an export grade, especially when produced at Pampore, Kashmir. It is NABL and ISO certified, carrying its bullet color and fragrance, distinguished all over. The saffron arrives vacuum-packed in airtight glass jars to keep it fresh for so many years to come. Said to be a favorite among chefs and confectioners, particularly from Europe, using a flash-drying process that preserves the natural goodness of saffron, it acts quickly in your food or kesar milk. The rest is just extremely simple for being anything other than good-quality and premium saffron.
5. Tata Sampann Saffron
Tata Sampann is already a super popular name right here in India, and yes, their saffron is no exception. It is ISO 3632 certified, meaning it meets global standards of purity and does not contain added colors or any other contaminants whatsoever. It is sourced from Kashmir and is great for regular cooking purposes like kheer, biryani, or kesar milk. Packaging preserves its freshness, plus it is readily available everywhere, giving it added convenience. If right here in India, all you want is a reliable product, especially when it comes to kesar, then sure enough, Tata Sampann is one brand you can trust fully.
6. Rasayanam Saffron
Rasayanam presents fine-grade Kashmiri saffron, lab-tested for purity. This saffron has long, thick, and deep-red strands, all indicators of top-notch quality. The saffron is accredited to be tested at third-party testing labs recognized worldwide. Packaged in simple, air-tight tubs that keep away the aroma and freshness, this brand meets culinary, health, and skincare needs-and is worthy of attention.
7. Vedaka (Amazon Brand)
Vedaka, Amazon’s own label, provides an affordable list of saffron with lab-tested purity. It comes from Kashmir and is free of any chemicals or artificial colours. It stays fresh in the airtight jars and holds good to aroma, taste, and colour. So, though it is on the pocket-friendly side, quality is never compromised on. The easy availability of Vedaka from Amazon has made it everybody’s choice for daily home cooking.
8. House of Saffron
House of Saffron is a name that stands for one of the top brands of saffron and is sourced directly from Pampore, Kashmir. They have various types, such as Negin, Mogra, and even powdered ones, all of which are graded A1+++, the finest quality. It follows the standards set by ISO and glows in its deep reddish-orange color with a very bold, irreplaceable aroma. The brand is good for food and wellness purposes, too, and yes, good for pregnant ladies.
9. Omna Organic
Making headlines online is this brand of pure organic saffron from Kashmir. It is 100% organic with no preservatives or additives, ideal for clean-product lovers. Prices are reasonable, and it enjoys stellar reviews on e-commerce websites. For all your culinary and health-related uses, Omna saffron is a dependable option and is very much readily available.
10. Noor Saffron
Noor saffron might be more like a kinda new brand, having started in the late 1990s, but it surely draws great positive reviews from restaurants and caterers. From Kashmir, it carries the reputation of a strong aroma and flavor, mainly for biryani and pulao. It is kept fresh because of its packaging and is available widely, hence the professional kitchens often prefer Noor. If you want to make a special dish, this one hits the spot and is one of those few brands able to punch through.
Conclusion
That’s all for now. See, there could be many other authentic sources to buy Kesar aka Saffron from, but if you don’t want the headache of finding out which one is real kesar and which one is just purely fake, then just give these brands a try. They won’t disappoint you in the quality segment, and yes, you’ll be good for the most part.